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Redefining the experience of e-commerce and business advertisement
Swipeplug is a web product that helps with brand adverts. It is Specially designed to help a business reach the right audience and move their business from a small scale to a medium scale, and connect service providers to their audience.
Responsibilities
UX design, UI design, Research, Style guide
Industry
E-commmerce
My Role
UX / UI designer
The Problem
Online shopping has been a major deal for most people, buying products online could go two ways either you get what you wanted or it has a quality problem or may be damaged in the course of shipping the products down to you. when buying online you have to also consider when you want to use the product, so this limits those who want to purchase a product online who want to use it urgently.
Target Audience
* Private Individuals
who need to find the nearest store to purchase a product.
* SMEs
Shop/small business owner who want to promote their products and services
The Solution
To solve the problem we built a web application that gives small business owners the power to create an online store and private individuals to search for products nearby. The features of the app include-
* Easy search experience for customers to instantly find what they want to purchase, in case they couldn't find the business on the site.
* Easy sign-up process for business/Shop owners
* A business page that contains a list of all the businesses on Swipeplug and the price for the products or services.
* Easy configuration/customization.
The Process.
Swipeplug V1 already existed before I came on the project, I just had to work with the information and research already done before I came on board, after carefully analysing the already existing product, I and the stakeholders did some brainstorming and after critically accessing the product we resolved to redesign the entire web application. I on my own conducted a user test with the existing product to understand how users use the product and this helped to gain insight on how to go about the project.
User Flow
Although this product has two basic users I went ahead to create one user flow which will differentiate each user at the point of entrance. This user flow shows all routes/paths a user takes to complete tasks throughout the application.
Style Guide
To maintain a consistent style and create a visually appealing design, I created a style guide to set rules and keep the product clear and useable for the end users. These include typography, colours system, and UI components, the style guide also helped to communicate the design clearly to the developer. Check out the style guide
Wireframe
High Fidelity Design
Because the product has two major users I designed a home page, store/business page, product page and a product detailed page for individuals looking to buy pieces of stuff from stores
Product listing/Shop Customization
For the users who are small business owners, I designed a manage store and product pages to help them list their products, manage the products they listed and also shop customization page to customize how their store is displayed on the website.
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